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Financial Overview

Charts on this page:
Cumulative Total Shareholder Return
Net Sales
Earnings Before Interest and Taxes
Net Cash Provided by Operations
Net Earnings
Diluted Net Earnings Per Share
Economic Profit


Cumulative Total Shareholder Return

Peer Group Comparison

Notes:

June 30, 2004 through June 30, 2009 (assumes reinvestment of quarterly dividends)
Peer Companies: An average of 18 consumer packaged goods companies used for benchmarking purposes

Fiscal 2009 Key Results by Reporting Segment

Net Sales Percent of Company Net Sales Net Sales Growth Pretax Earnings Growth
Cleaning $1.8 billion 33% +1% +14%
Household $1.7 billion 32% +2% +28%
Lifestyle $0.8 billion 15% +20% +32%
International $1.1 billion 20% -1% -21%

Note:
Intersegment sales are insignificant. All comparisons are with fiscal year 2008, and pretax earnings exclude the results of discontinued operations. Corporate segment is not shown.


Financial Trends

Footnotes on charts are detailed at the bottom of this page.

Net Sales (in millions): 2005 - 2009

Earnings Before Interest and Taxes: 2007 - 2009

Net Cash (in millions): 2007 - 2009

Net Earnings (in millions): 2007 - 2009

Diluted Net Earnings Per Share: 2007 - 2009

Economic Profit (in millions): 2007 - 2009

Footnotes:

  1. Earnings Before Interest and Taxes (EBIT) is a non-GAAP measure that represents earnings from continuing operations before income taxes (a GAAP measure), excluding interest income and expense. See reconciliation of EBIT in the financial results section of the company’s website (www.thecloroxcompany.com) for the fiscal years ended June 30, 2009 and 2008.


  2. Free cash flow is a non-GAAP measure defined by the company as cash provided by operations less capital expenditures.


  3. The dark blue area represents continuing operations.


  4. Economic Profit (EP) is a non-GAAP measure defined by the company as earnings from continuing operations before income taxes, non-cash restructuring and asset impairment costs and interest expense; tax effected, and less a capital charge. See reconciliation of EP used in this calculation as set forth in Exhibit 99.3 to the company’s Annual Report on Form 10-K for the fiscal year ended June 30, 2009.


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