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Clorox Overview (See Portfolio)
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The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2010 revenues of $5.53 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® natural home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags and wraps and containers, and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $80 million to nonprofit organizations, schools and colleges. In fiscal 2010 alone, the foundation awarded $3.5 million in cash grants million in cash grants, and Clorox made product donations valued at $8.8 million. For more information about Clorox, visit www.TheCloroxCompany.com.
Strategies and Goals
STRATEGIES
- Be a high-performance organization of enthusiastic owners.
- Win with superior capabilities in the 3Ds: decide, desire, and delight.
- Accelerate growth in and beyond the core.
- Relentlessly drive out waste
ANNUAL FINANCIAL GOALS
- Double-digit economic profit growth
- Organic sales growth: 3% to 5%
- EBIT margin improvement: +75 bps to 100 bps
- Free Cash Flow: 10% to 12% of Sales
The Clorox Portfolio
Fiscal 2010 Net Sales of $5.53 Billion by Business Unit
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