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Clorox Overview (See Portfolio)
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $5.5 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. In fiscal 2009 alone, The Clorox Company Foundation awarded $3.6 million in cash grants, and Clorox made donations valued at $7.8 million to support disaster relief efforts.
Strategies and Goals
STRATEGIES
- Be a high-performance organization of enthusiastic owners.
- Win with superior capabilities in the 3Ds: decide, desire, and delight.
- Accelerate growth in and beyond the core.
- Relentlessly drive out waste
ANNUAL FINANCIAL GOALS
- Double-digit economic profit growth
- Organic sales growth: 3% to 5%
- EBIT margin improvement: +75 bps to 100 bps
- Free Cash Flow: 10% to 12% of Sales
Fiscal 2009 Net Sales of $5.5 Billion by Business Unit
The Clorox Portfolio
Sales of Away From Home division allocated to each business unit
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