The Clorox Company is a maker and marketer of consumer packaged goods with nearly 100 years of heritage.
Our mission is to make everyday life better every day by delivering quality products that consumers love and trust. Our strength is in our people, our brands, our strategies and our best-in-class execution, which drive sustainable growth and generate long-term stockholder value. We're committed to acting with integrity in everything we do and supporting the communities in which we operate.
Our Centennial Strategy
Central to our strategy is how we define winning: double-digit annual percentage growth in economic profit (EP). We believe EP is the measure that most closely aligns with creating value and generating stockholder returns over time. We've made four strategic choices:
- Be a high-performance organization of enthusiastic owners
- Win with superior capabilities in Desire, Decide and Delight
- Accelerate growth in and beyond the core
- Relentlessly drive out waste
Our Annual Financial Goals
- Organic sales growth: 3% to 5%
- EBIT margin improvement: +25 bps to 50 bps
- Free Cash Flow: 10% to 12% of Sales
- Maximize EP across our businesses
Our Brands
- Clorox® bleach and cleaning products
- Green Works® naturally derived home care products
- Pine-Sol® cleaners
- Poett® home care products
- Fresh Step® cat litter
- Kingsford® charcoal
- Hidden Valley® dressings
- K C Masterpiece® sauces
- Brita® water-filtration products
- Glad® bags, wraps and containers
- Burt's Bees® natural personal care products
Nearly 90 percent of our brands hold the No. 1 or No. 2 market share positions in their categories.
