2020 Strategy Overview

Our 2020 Strategy focuses on the highest-value opportunities for driving long-term profitable growth and generating strong total stockholder returns. It also reflects our commitment to corporate responsibility and includes our environmental, social and governance goals. Importantly, we're investing more heavily in four strategy accelerators - Growth Culture, Innovation, Technology Transformation and Portfolio.


We make everyday life better, every day.


Be the best at building big-share brands in midsized categories.


Leverage environmental, social and governance performance to help drive long-term, sustainable value creation.

Thumb Download Description
Strategy 1: Engage Our People Engage our people as business owners. 66 KB
Strategy 2: Increase Brand Investment Increase brand investment behind superior value and more targeted innovation. 44 KB
Strategy 3: Expand Our Brands Grow into profitable new categories, channels, and countries. 40 KB
Strategy 4: Cut Waste to Fuel Growth Fuel growth by reducing waste in our work, products and supply chain. 64 KB

Strategy Accelerators:

Growth culture empowers employees to take decisive actions to drive results.

Innovation across our portfolio, supported by strong investments behind our brands, delivers higher value to consumers.

Technology Transformation taps into the latest technology advancements to deliver the right message to the right consumer at the right time.

Portfolio Momentum invests profit from "fuel" brands that are expected to deliver faster profit versus sales growth to "growth" brands whose role in our portfolio is to accelerate sales growth.