2020 Strategy Overview

Entering the fifth year of our 2020 strategy, we remain focused on “good growth” — growth that is profitable, sustainable and achieved responsibly. This approach enables us to generate strong total stockholder returns and reflects our commitment to our environment, social and corporate governance goals.


We make everyday life better, every day.


Be the best at building big-share brands in midsized categories.


Leverage environmental, social and governance performance to help drive long-term, sustainable value creation.

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Strategy 1: Business: Engage Our People as business owners.

Corporate Responsibility: Promote Diversity, Opportunity and Respectful Treatment for all people who touch our business.

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Strategy 2: Business: Drive Superior Consumer Value behind strong brand investment, innovation and technology transformation.

Corporate Responsibility: Make Responsible Products Responsibly.

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Strategy 3: Business: Accelerate Portfolio Momentum in and around the core.

Corporate Responsibility: Safeguard Families with Be Healthy, Be Smart and Be Safe initiatives.

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Strategy 4: Business: Fund Growth by reducing waste in our work, products and supply chain.

Corporate Responsibility: Shrink Our Environment Footprint while we grow.

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