Portfolio
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Business snapshot

Clorox boasts a portfolio of brands beloved by consumers around the world. We compete in over 100 global markets, with the vast majority of our business in the U.S.

With economic profit as our North Star, we're purposeful about where we play. We're in the household essentials and health and wellness categories where we can take advantage of megatrends, activate against our capabilities and drive operational excellence. And we integrate ESG into our decision making to help us drive growth, mitigate risks and create positive value for our brands, people and communities.

The result? An enviable portfolio of trusted brands that are both leading in their categories and in the hearts and minds of consumers.

FY24 Sales by Segment

Portfolio Chart
35%

Health and Wellness

Cleaning
Clorox • Clorox 2 • Pine-Sol • Scentiva • Tilex • Liquid-Plumr • Formula 409

Professional Products
Clorox Healthcare • CloroxPro

28%

Household

Bags and Wraps
Glad

Grilling
Kingsford

Cat Litter
Fresh Step • Scoop Away • Ever Clean

16%

International

Clorox • Glad • Poett • Brita • Burt's Bees • Pine-Sol • Ever Clean • Clorinda • Chux • Fresh Step

18%

Lifestyle

Food Products
Hidden Valley

Natural Personal Care
Burt's Bees

Water Filtration
Brita

3%

Corporate and Other

Vitamins, Minerals and Supplements
Rainbow Light • Natural Vitality • NeoCell • RenewLife

Portfolio

Market Share

About 80% of our brands are No. 1 or No. 2 in their categories.

Portfolio

Consumer Value

About 60% of our portfolio provides superior value based on our consumer value measure.*

*A consumer assessment of product experience, brand equity and price.