Clorox boasts a portfolio of brands beloved by consumers around the world. We compete in over 100 global markets, with the vast majority of our business in the U.S. With economic profit as our North Star, we're purposeful about where we play. We're in the household essentials and health and wellness categories where we can take advantage of megatrends, activate against our capabilities and drive operational excellence. And we integrate ESG into our decision making to help us drive growth, mitigate risks and create positive value for our brands, people and communities. The result? An enviable portfolio of trusted brands that are both leading in their categories and in the hearts and minds of consumers.
Cleaning Clorox • Clorox 2 • Pine-Sol • Scentiva • Tilex • Liquid-Plumr • Formula 409 Professional Products Clorox Healthcare • CloroxPro
Bags and Wraps Glad Grilling Kingsford Cat Litter Fresh Step • Scoop Away • Ever Clean
Clorox • Glad • Poett • Brita • Burt's Bees • Pine-Sol • Ever Clean • Clorinda • Chux • Fresh Step
Food Products Hidden Valley Natural Personal Care Burt's Bees Water Filtration Brita
Vitamins, Minerals and Supplements Rainbow Light • Natural Vitality • NeoCell • RenewLife
About 80% of our brands are No. 1 or No. 2 in their categories.
About 60% of our portfolio provides superior value based on our consumer value measure.*
*A consumer assessment of product experience, brand equity and price.